I Gotta Feeling ...about Target??

During the 2010 Grammys, the Black Eyed Peas endorsed a Target commercial. Target was advertising for the Black Eyed Peas remixed CD, The End. During the commercial, the band, Black Eyed Peas, were dancing to their song, I Gotta Feeling. This song is on the top music charts across the country. The Target logo was displayed through the commercial on the wall and floor advertising that this commercial was for target.

Many endorsers use famous people such as movie stars or musicians. Using these celebrities draws in people focus because a majority of the viewers know or have heard of these people. Target advertised this commercial during the 2010 Grammys. I think this was beneficial to Target because many people who watch the Grammy’s know the famous musicians, such as Black Eyed Peas. Target also featured Nick Jonas, The Administration and Pearl Jam in their commercials during the Grammys. By featuring the Black Eyed Peas during the Grammys, more people were drawn to the commercial because the viewers are watching an award show for musicians.

I think this commercial was beneficial to both Target and The Black Eyed Peas. The CD advertised in the commercial is only offered at Target. This draws fans of the Black Eyed Peas to Target. I don’t think it would draw as many people as thought because the CD released was only a remix of songs the Black Eyed Peas have already released. This article supports my opinion, that Target benefited from having the Black Eyed Peas in their commercial.